Marcy Carmack

Selma Blair Downtown

Michael Kelter co-owner of men's store Archive in San Francisco, has always wanted to have a women's boutique. Downtown fulfills his desire with his sister-in-law, Selma Blair as his muse. Large photographs of her adorn the expansive space on Maiden Lane. Downtown is a fabulous looking store with exposed brick and low lighting to showcase the cutting edge designers. A breath of fresh air in the relatively conservative landscape in San Francisco. More opening party pics below . . .