Brit It girl, Alexa Chung, is now a full fledged designer with real estate at Bergdorf Goodman. After launching online in May, she kicked off her collection yesterday at Bergdorf. The swag was "Lonely Hearts Club" and I am not 100% sure, but Chung is often tongue and cheek. Her Instagram is downright cryptic.
AlexaChung differs from other contemporary brands through it's lovely clash of masculine and feminine tailoring, wry humor, and slightly conservative taste.
From the horse's mouth and her website: "My vision is to create clothes that people want to wear (yay!)... combining a Parisian chic with a New York edge, as well as the very British sense of humour."
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